Quote:
Originally Posted by Gandalf Parker
Shrapnel has a PR person who did press releases for each version and delivered them to sites that rate games. As far as I could tell, it was pretty extensive. But as I said, it does make the PR position open for any fanboi who writes well. Search out the sites and make sure they know whats coming.
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Shrapnel press releases. Seriously? Does any media of any kind even make news based on those? Well, probably some niche internet sites might mention it. Just putting a -25% on the title and potentially getting it to Steam front page is probably hell of a lot more exposure than that.
That said best publicity for sales is probably just having it available easily (Steam etc), have a low enough price point for impulse buys and have friends who recommend it. First two Shrapnel did not have and the third is pretty much generated by the first two.