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NTJedi said:
It would increase pre-order sales too
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Not necessarily so. The bad thing about releasing a demo before the game is complete is that you run the risk of having bugs still in the game which could transfer to the demo. If the demo is released and is buggy it could very well turn people away from the game. Yeah you can release updated demos, but the damage may already be done. Does that mean every time a demo is released after code is complete that no one will have any issue with it on any computer? Well, no, but it does greatly reduce that possibility.