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Well unless the entire industry shifts its unlikely that one corporation is going to decide to embrace such a think.
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Errr... ever heard of java ? open source ? Global license ?
There are multiple ways to make it work. What's blocking is continued support from doomed industries to a doomed model. Not that the old model does not work, just that it's not based on what internet can provide. Installing and copying software (or music or films) is nearly free, and thus its price will fall until most of it will be free. Other sources of revenue will have to be found : posters, figurines, publicity, global license, manuals, guides, there are dozens of possible ideas just waiting to be explored...
PS : sorry for the off-topic.