Re: article on Avault about how a game company can\'t make it on internet only sales
I am a good friend of Brad's but he's wrong.
It requires a different approach to do such a thing Online. It also requires a fundamental understanding of guerilla marketing.
And your right it also requires that you do NOT sell your games in retail. The Online sales model takes awhile to get going, it isn't for those who are impatient .
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Change is inevitable, how you handle change is controllable - J. Strong