A simple thank you

[alexti]

Arryn said:

Thank you very much for posting that link! While it's the opposite of your intention, you actually backed up my position(s):

That's why I said that it depends how one defines "work". If the goal is to sell through retail to make profit, than it didn't work. If it was done for vanity or for publicity, that it worked. For example, some people pay to publish their books.

Arryn said:
The article also conclusively states that Stardock (1.) doesn't have a significant problem with piracy from digital downloads, and (2.) is showing a healthy profit (or at least paying all their bills) by going that route.

Stardock is showing healthy profits because they sell other (non-game) products, that's also a reason why it was worthwhile for them to invest into electronic sales software and infrastructure. Brad was mentioning that he was prepared to take loss on GalCiv for Windows from the very beginning. And, interestingly, in each of his attempts to sale various Versions of GalCiv through different retailers he got burned every time. Not sure why he thinks it will be different next time Maybe, having his games in retail stores helps to promote his business software, so he doesn't mind taking a loss.

[Zen]

I can just imagine wearing a cowboy hat, sitting on the top of the engine of a bullet train yelling "Yeehaw" as we go plummeting into a canyon from a bridge. Right beside me Quantum has on his maid outfit and a terrier mumbling "best intentions!".

[archaeolept]

just to keep this on topic, what I really don't understand is why Arryn feels the frontal armor of the T-34 was so second-rate:

Arryn said:

I can assure you that the T-34's frontal armor was made predominantly of tinfoil

[Arryn]

archaeolept said:
just to keep this on topic, what I really don't understand is why Arryn feels the frontal armor of the T-34 was so second-rate:

You misquoted me. I said "cheap tinfoil and spit". If you're going to quote me, please get it right.

[Esben Mose Hansen]

In between all the flame wars, there is some interesting stuff here. This forum is the only one where I have wished for a kill filter Fascinating.

Anyway, the download load and peak problem could possibly be solved by some of the emergent technologies such as Torrent. As for piracy, in games like dominions, I would go for a CD-key like the one already in use, or maybe a bit more advanced. This is from a techies point of view. I'm image that Torrent is probably not so easy in the windowsworld.

[Gandalf Parker]

Esben Mose Hansen said:
Anyway, the download load and peak problem could possibly be solved by some of the emergent technologies such as Torrent.

Possibly quite true although "emergent" is a key word. The pros and cons of it are still being examined. It comes down to a tried and true high chance of steady checks vs a gamble into new territory for the chance of a higher return. If I were marketing my own game my recommends might be different than if I were trying to suggest how a company should represent their clients.

As for piracy, in games like dominions, I would go for a CD-key like the one already in use, or maybe a bit more advanced. This is from a techies point of view. I'm image that Torrent is probably not so easy in the windowsworld.

Also a good bet. The game is available from many sources while the key is purchased thru a company site. Basically its the "shareware" plan which has had many years to create its own extensive history base on its effectiveness.

There are others things being tried. Kiosks which burn a CD, a man behind the counter verifies ID and credit card info, then operates the dedicate software to purchase the key. With specialized software talking to each other at each end it cuts out alot of problems and puts purchasing back into stores without the "buy bulk inventory and get stuck with it" headache. The music and movie industries are examining it also. It has things going for it but is also new territory.

[Gandalf Parker]

[quote]
Gandalf Parker said:

Esben Mose Hansen said:
Anyway, the download load and peak problem could possibly be solved by some of the emergent technologies such as Torrent.

Possibly quite true although "emergent" is a key word. The pros and cons of it are still being examined. It comes down to a tried and true high chance of steady checks vs a gamble into new territory for the chance of a higher return. If I were marketing my own game my recommends might be different than if I were trying to suggest how a company should represent their clients.

Im not sure if Torrent really offers any better distrib than if you just popped ISOs into the newsservers.

As for piracy, in games like dominions, I would go for a CD-key like the one already in use, or maybe a bit more advanced. This is from a techies point of view. I'm image that Torrent is probably not so easy in the windowsworld.

Also a good bet. The game is available from many sources while the key is purchased thru a company site. Basically its the "shareware" plan which has had many years to create its own extensive history base on its effectiveness.

There are others things being tried. Kiosks which burn a CD, a man behind the counter verifies ID and credit card info, then operates the dedicate software to purchase the key. With specialized software talking to each other at each end it cuts out alot of problems and puts purchasing back into stores without the "buy bulk inventory and get stuck with it" headache. The music and movie industries are examining it also. It has things going for it but is even newer territory.

What would make Digital Download really come to bloom would be for a company with national spread of servers create a new service handling the download portion.

[Arryn]

Esben Mose Hansen said:
This forum is the only one where I have wished for a kill filter

It actually has one. And it works well enough.

[Arryn]

alexti said:
If it was done for vanity or for publicity, that it worked.

If Brad's intention in selling retail was solely advertising, that's still a valid reason. Making a profit from doing so would be a bonus in that case. However, I sincerely doubt he'd go through the effort of getting hitched with Ubisoft if he didn't intend to seek a profit from retail. Seems to me that the possible "reward" from using that as an ad technique wouldn't outweigh the effort involved. I'd think he'd get a better bang for the buck advertising in other ways. Which leaves the profit motive, since Brad doesn't strike me as the vain type.

alexti said:
Brad was mentioning that he was prepared to take loss on GalCiv for Windows from the very beginning.

Has he said, anywhere, that he has actually lost money on GalCiv sales? Or that GalCiv's Online sales aren't profitable?

[alexti]

Arryn said:

If Brad's intention in selling retail was solely advertising, that's still a valid reason. Making a profit from doing so would be a bonus in that case. However, I sincerely doubt he'd go through the effort of getting hitched with Ubisoft if he didn't intend to seek a profit from retail. Seems to me that the possible "reward" from using that as an ad technique wouldn't outweigh the effort involved. I'd think he'd get a better bang for the buck advertising in other ways. Which leaves the profit motive, since Brad doesn't strike me as the vain type.

So, we're coming to the conclusion that it didn't work for Stardock. Though "advertisement" effects and increase in "brand name recognition" are somewhat hard to estimate. And the way their Online purchases and patch downloads were organized, it was hard not to notice their other products, so I suppose that was part of the plan.

Arryn said:

Has he said, anywhere, that he has actually lost money on GalCiv sales? Or that GalCiv's Online sales aren't profitable?

I haven't seen any statement from him on that. Surely, Online sales are profitable. But whether they have made enough to offset development costs, I don't know. But I remember him saying that if not for Online sales, GalCiv would be a total financial failure. Which just probable says that they've got very little from the retail deal.