Interplay Going Under

[Azselendor]

Advertising costs a lot of money. Interplay spent a small fortune on it. It may not have pulled them over, but it is one bad business plan they had.

I think interplay just got too complacent with development and stopped making good games - or at least interesting games. They just kept cranking out games expecting to get thier royalities advance and to have thier publishers hand them money and cover development up front when they came knocking.

Then one day, everyone stopped answering the door when they came knocking.

[Gandalf Parker]

If there was just one answer then of course everyone would not do that and would win. InterPlay has always been an example because they were fairly extreme. "Look! InterPlay runs full page ads in every gaming magazine for every one of their games". Im thinking that must be a sizeable gamble which raises the bar on the break-even point. Now Interplay is still an example of "Look! InterPlay used to run full page ads for every one of their games".

I dont know that things like that are a do/dont-do thing as much as a touchy measurement of scales and best use of resources. How MUCH do you do. Im thinking that we here should have no problem understanding this. Action shoot-em-up gameplayers might have a problem but tactic strategy war gamers should be able to see the concept of having to consider a scale-balance in everything you do.

Im just guessing though.